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Building a startup brand: why storytelling, focus, and trust matter

New Delhi, March 17 -- Branding is often an afterthought for startups, yet it can define their long-term success. Harsh Pamnani, author ofFrom Unknown to Unforgettable and senior director & marketing ... Read More


Leo seeks to preserve creative legacy while adapting to advertising's digital shift

Mumbai, March 11 -- Leo (formerly Leo Burnett), a part of the Publicis Groupe, is expanding its footprint as it navigates the evolving advertising landscape. Under CEO Amitesh Rao, who took charge of ... Read More