New Delhi, May 26 -- In the thick, humid air beneath Goa's monsoon clouds, where lanyards wilted and creative egos clashed in beachfront banter, India's advertising tribe came together once again. Mar... Read More
Mumbai, May 26 -- India's first listed 3D printing company is readying for its boldest move yet-transforming from a machine trader to a full-stack consumer product brand. Rahul Chandalia, founder and ... Read More
MUMBAI, May 15 -- For a company that started out transporting milk to Mumbai before independence, Chitale Bandhu now speaks a very different language-inventory optimisation, omnichannel strategy, and ... Read More
New Delhi, May 12 -- From being a bank that proudly stood for physical reach with its 'Kona Kona Kotak' pitch, Kotak Mahindra Bank is now staking its brand future on a very different idea-the courage ... Read More
New Delhi, May 12 -- Annapurna's 'Where Purity Begins' campaign is all emotion, no clarity Annapurna Group's new Mother's Day ad, titled 'Where Purity Begins', attempts to draw a poetic parallel betw... Read More
MUMBAI, May 12 -- First it was dreamy Ghibli-style portraits. Then came Barbie-fied posters. And now, social media feeds are flooded with boxed action figures of everyday professionals, complete with ... Read More
Mumbai, May 9 -- The Indian cricket board on Friday suspended the Indian Premier League (IPL) 2025 for a week, amid heightened military tensions between India and Pakistan. The Twenty20 Indian Premie... Read More
Mumbai, May 3 -- At a time when India's media giants are pouring billions into content, Uday Shankar, co-founder of Bodhi Tree Systems and vice chairman of JioStar, warned that the investment surge ri... Read More
New Delhi, April 30 -- Coldplay's two-night performance in Ahmedabad this January was more than a concert, it was a cultural moment. Over 100,000 fans from across India poured into the city, hotels so... Read More
Mumbai, April 30 -- "We love big, hard challenges." That's the line Richard Kerris, vice president of media & entertainment at Nvidia, keeps returning to - and not just as a catchphrase. It's how the... Read More